Businesses need community support to stay afloat

Ways to foster collaboration:

• Local partnerships: Collaborate on events, promotions, or charities.
• Community feedback: Listen to local needs and tailor services accordingly.
• Supporting startups and local artisans: Promote products and services from small or local vendors.
• Engaging in community projects: Participate in neighborhood improvements or school initiatives.

Possible areas to address:

How customers and locals can rally around a business

• Buy gift cards or merchandise
• Use and promote loyalty programs
• Share positive experiences and reviews
• Attend events or fundraisers hosted by the business

Strategies for businesses to mobilize community support

• Local partnerships (other small businesses, nonprofits, schools)
• Transparent communication about needs and impacts
• Community-driven events (pop-ups, workshops, open houses)
• Flexible options for customers (pay-what-you-can days, sliding scale services)

Examples of successful community support initiatives

• Neighborhood storefront revitalization campaigns
• Cooperative models or mutual aid circles
• Crowdfunding for specific projects or equipment

Practical steps you can take right now

• Craft a short, authentic message about current challenges
• List concrete ways people can help today
• Set up a simple rewards or referral program
• Plan a community event (virtual or in-person) to bring people together

Measurement and iteration

• What metrics matter (foot traffic, average transaction value, social reach)
• How to adjust strategies based on feedback